Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # JeffreyM We connect the right people to the right projects ## Sitemaps - [XML Sitemap](https://jeffreym.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Women's History Month Reflections](https://jeffreym.com/womens-history-month-reflections-3/) - March is Women’s History Month, a time to celebrate the contributions and accomplishments of women throughout history. However, it’s important to recognize that women’s contributions should be celebrated and acknowledged year-round. Women have played a significant role in shaping society and continue to do so today, despite often being overlooked or ignored in history. At - [In Honor of Earth Day: Giving Office Furniture New Life and Reducing Our Carbon Footprint](https://jeffreym.com/in-honor-of-earth-day-giving-office-furniture-new-life-reducing-our-carbon-footprint/) - The pandemic drastically changed the way we work, and we are still feeling the effect three years later. While some companies who were able to shift to remote work have ordered a return to in-person work, studies show that hybrid and remote work is here to stay. Although working from home has its downsides, people - [Earth Month at JeffreyM Consulting](https://jeffreym.com/earth-month-at-jeffreym-consulting/) - Earth Day is celebrated on April 22nd of each year, a day where a wide range of environmentally focused events occur around the entire world. It is a day to celebrate, to raise awareness, to volunteer our time and resources, and to educate ourselves on environmental issues. We can use this day to think about - [How to Make Your Content Creation Stand Out](https://jeffreym.com/making-your-content-creation-stand-out/) - Creating content can be both exciting and daunting. On the one hand, you have the freedom to express yourself and share your ideas with the world. On the other hand, you want to make sure your content is engaging, informative, and valuable to your audience. So, how do you create content that stands out from - [JeffreyM Employee Highlight: Kaulu Kahapea-Aquino](https://jeffreym.com/jeffreym-employee-highlight-kaulu-kahapea-aquino/) - As we continue to celebrate Asian American and Pacific Islanders Heritage Month, we had the pleasure to sit down with one of our employees and staff member, Kaulu Kahapea-Aquino, one of our Business Coordinators on the JeffreyM Staff, to hear about what AAPI Month means to her. What does Asian American and Pacific Islanders Heritage - [Workplace Wellness: Prioritizing Mental Health](https://jeffreym.com/workplace-wellness-prioritizing-mental-health/) - Mental health is no joke, especially in the workplace! We all know that work can be stressful and challenging, but it's essential to prioritize our mental well-being while we're on the clock. Here are some fun and easy ways to stay mentally healthy at work: Take breaks and get moving! Sitting at your desk all - [JeffreyM Employee Highlight: Tam Trinh](https://jeffreym.com/jeffreym-employee-highlight-tam-trinh/) - As we continue to celebrate Asian American and Pacific Islanders Heritage Month, we had the pleasure to sit down with one of our employees and staff member, Tam Trinh, one of our Recruiters on the JeffreyM Staff, to hear about what AAPI Month means to her. What does Asian American and Pacific Islanders Month mean - [JeffreyM Employee Highlight: JoLee Melink](https://jeffreym.com/jeffreym-employee-highlight-jolee-melink/) - As we continue to celebrate Asian American and Pacific Islanders Heritage Month, we had the pleasure to sit down with one of our employees and staff member, JoLee Melink, one of our Recruiters on the JeffreyM Staff, to hear about what AAPI Month means to her. What does Asian American and Pacific Islanders Month mean to you? - [Embracing Creativity in Business: Celebrating Creativity Day](https://jeffreym.com/embracing-creativity-in-business-celebrating-creativity-day/) - Creativity is a game-changer in business. It fuels innovation, drives growth, and inspires success. On Creativity Day, we celebrate the profound impact of creativity in the business realm. In this blog, we explore how embracing creativity can unlock opportunities, enhance competitiveness, and drive business success. 1. The Power of Creative Thinking: Encouraging creative thinking cultivates - [Celebrating Juneteenth at JeffreyM](https://jeffreym.com/celebrating-juneteenth-at-jeffreym/) - At JeffreyM Consulting, we are dedicated to continuing to support the Black community, advocate for our Black employees and celebrate the rich culture and achievements of African Americans. In June 2021, Congress passed The Juneteenth National Independence Day Act, officially marking June 19th as a federal holiday. Aligned with this, in 2021 JeffreyM added Juneteenth - [The Benefits and Challenges of Social Media Marketing for Businesses](https://jeffreym.com/the-benefits-and-challenges-of-social-media-marketing-for-businesses/) - Social media has become an integral part of our daily lives, and businesses have been quick to realize its potential as a marketing tool. Social media marketing has become a popular way for businesses to connect with their target audience, increase brand awareness, and drive sales. One of the biggest advantages of social media marketing - [6 Cs of Inclusive Leadership](https://jeffreym.com/6-cs-of-inclusive-leadership/) - Last year after leading an Inclusive Leadership in the Workplace training for our people leaders at JeffreyM Consulting, I was walking through downtown Seattle and saw a “Men Working Above” sign. I quickly snapped a photo as this was a perfect example of what we'd just discussed in training. We know that all genders work - [Secrets to Impressive Interviews](https://jeffreym.com/secrets-to-impressive-interviews-a-recruiters-view/) - As a recruiter, I've had the privilege of conducting numerous interviews and observing what sets exceptional candidates apart. Here is a list of my top five recommendations to help candidates ace a recruiter interview. Thorough research is key. When candidates demonstrate a deep understanding of the company's values, products, and recent developments, they show genuine - [How Staffing Saves You Time and Money](https://jeffreym.com/how-staffing-saves-you-time-and-money/) - Creating a robust and efficient team is a pivotal element of any thriving organization. But let's acknowledge the truth: locating individuals with the precise skills and attributes can prove to be a demanding and time-intensive endeavor. Generally, this is where JeffreyM Workforce Solutions step in – a matchmaking service for businesses - we facilitate connections - [Building a Positive Team: Key Tips](https://jeffreym.com/building-a-positive-team-key-tips/) - Tips for Creating a Positive Work Environment in Your New Role Starting at a new role with brand new clients is both energizing but can also be daunting. Also, every group goes through different phases of forming and performing as a cohesive team. This process is well defined by Tuckman’s stages of group development. Creating - [Honoring MLK Jr.'s Legacy Through Community Service at JeffreyM](https://jeffreym.com/honoring-mlk-jr-s-legacy-through-community-service-at-jeffreym/) - This Monday we take time honor Martin Luther King Jr., a prominent leader in the American civil rights movement who left an indelible mark on history with his tireless efforts for equality and justice. One of the many ways one can honor him is by engaging in community service, a practice he fervently believed in - [How to Support Black Employees During Black History Month](https://jeffreym.com/how-to-support-black-employees-during-black-history-month/) - Since 1976, Black History Month has been designated to remember the contributions of people of the African diaspora. This year as we celebrate Black History Month, you will see highlights on our social media that will feature some of our employees and we’ll share opportunities to support Black-owned businesses. As an organization, making sure you - [Landing an Interview in the Age of AI: The Significance of Living Resumes and LinkedIn Optimization](https://jeffreym.com/landing-an-interview-in-the-age-of-ai-the-significance-of-living-resumes-and-linkedin-optimization/) - In recent months, it's become increasingly apparent that AI (Artificial Intelligence) is the topic on everyone's minds. I'll admit, I was a bit skeptical about AI, probably due to watching one too many Terminator movies. However, as I learn more about AI, I realize its potential to enhance our efficiency. It's important to note that - [JeffreyM Employee Highlight: Ashley Nelson](https://jeffreym.com/jeffreym-employee-highlight-ashley-nelson/) - As we continue to celebrate Black History Month, we had the pleasure to sit down with one of our employees and staff member, Ashley Nelson, Client and Recruitment Manager at JeffreyM, to hear about what Black History Month means to her. What does black history month mean to you:For me, Black History Month is all about celebrating - [Celebrating Women's History Month](https://jeffreym.com/celebrating-womens-history-month/) - Earlier this month we kicked off Women’s History Month and the world celebrated International Women’s Day on March 8th. This global day celebrating the social, economic, cultural, and political achievements of women is an important call to action to advance gender parity. Women's History Month is a time to celebrate the achievements, resilience, and diversity - [Women's History Month Employee Highlight: Peggy Casad Lee](https://jeffreym.com/womens-history-month-employee-highlight-peggy-casad-lee/) - As we continue to celebrate Women's History Month, we had the pleasure to sit down with one of our employees, Peggy Casad Lee! Check out her answers below to learn about her favorite "shero", quote, and women-owned business! Who are some of your “sheroes” or women who have had an impact on your life? My - [7 Strategies for Building an Inclusive Recruitment Process](https://jeffreym.com/7-strategies-for-building-an-inclusive-recruitment-process/) - In today's diverse world, it's essential for every industry to embrace diversity. That's why at JeffreyM we're dedicated to aiding you in cultivating a diverse, inclusive, and safe workplace. - [Navigating Continuous Learning in Consulting](https://jeffreym.com/navigating-continuous-learning-in-consulting/) - In consulting, continuous learning is essential. The industry's fast-paced nature and evolving client expectations make ongoing education crucial for success. - [AAPI Employee Highlight: Tony Augusty](https://jeffreym.com/jeffreym-consulting-aapi-employee-highlight-tony-augusty/) - As we continue to celebrate Asian American and Pacific Islander Heritage Month, we had the pleasure to sit down with one of our employees, Tony Augusty. - [Celebrating AAPI Heritage Month: Resources, Media, and Businesses to Support](https://jeffreym.com/celebrating-aapi-heritage-month-resources-media-and-businesses-to-suppor/) - May is Asian American and Pacific Islander (AAPI) Heritage Month, a time to honor the rich cultures, traditions, and contributions of the AAPI community. - [Celebrate Earth Day 2024 with JeffreyM Consulting](https://jeffreym.com/celebrate-earth-day-2024-with-jeffreym-consulting/) - Earth Day. A day we honor our remarkable planet, to raise awareness, volunteer our time and resources, and remind ourselves of the importance of sustainability. - [The Importance of Pride Month in the Workplace](https://jeffreym.com/the-importance-of-pride-month-in-the-workplace/) - It’s important to remember that the essence of Pride Month should extend beyond the festive parades and colorful celebrations, especially in the workplace. - [Navigating Disruptions: Key Trends in Staffing and Consulting](https://jeffreym.com/navigating-disruptions-key-trends-in-staffing-and-consulting/) - The staffing and consulting industry is rapidly evolving due to technological advancements, changing workforce dynamics, and shifting business landscapes. - [Elevating Your Career in Staffing: Key Skills for Success](https://jeffreym.com/elevating-your-career-in-staffing-key-skills-for-success/) - Networking provides opportunities to connect with clients, and candidates expanding professional reach and enhancing credibility within the industry. - [JeffreyM Employee Highlight: Brenda Brens](https://jeffreym.com/jeffreym-employee-highlight-brenda-brens/) - As we continue to celebrate Hispanic Heritage Month, we had the pleasure to sit down with one of our employees and staff member, Brenda Brens, one of our Recruiters at JeffreyM, to hear about what Hispanic Heritage Month means to her. What does Hispanic Heritage month mean to you? Although I grew up here, being - [Getting Started on TikTok: Tips and Tricks for Beginners](https://jeffreym.com/getting-started-on-tiktok-tips-tricks-for-beginners/) - Since TikTok’s launch in 2016, it has grown exponentially in popularity. I discovered TikTok during the 2020 COVID-19 lockdown and realized just how popular the platform was. I, like many, began using TikTok excessively, constantly scrolling through the “For You” page (FYP), or the “Explore” page for entertainment and the next new trend. It was - [Tips For Writing Your New Year's Resolution](https://jeffreym.com/tips-for-writing-your-new-years-resolution/) - The New Year is a time of reflection, refocus and setting new intentions and goals. Below are 6 tips to keep in mind as you embark on setting goals for 2023: Write it down – Writing your resolution down makes it real. Put it somewhere that you’ll see for a daily reminder. Know your why - [Writing a Resume to Capture a Recruiter’s Eye](https://jeffreym.com/writing-a-resume-to-capture-a-recruiters-eye/) - To keep things in perspective of a recruiter, it’s important to understand that we hire simultaneously for multiple jobs and per job we receive hundreds of applicants. That means each day we are scanning hundreds of resumes to narrow down who we will reach out to and hop on a call. When you’re building your - [JeffreyM Employee Highlight: LaToya Benson](https://jeffreym.com/jeffreym-employee-highlight-latoya-benson/) - As we continue to celebrate Black History Month, we had the pleasure to sit down with one of our employees and staff member, LaToya Benson, Director of Success, Diversity and Inclusion at JeffreyM, to hear about what Black History Month means to her. What does Black History month mean to you?For me, Black History Month - [Cybersecurity Month: Staying Vigilant Against Evolving Threats](https://jeffreym.com/cybersecurity-month-staying-vigilant-against-evolving-threats/) - October 17, 2024 As the cyber threat landscape evolves, staying vigilant is more important than ever. 🕵️‍♀️⚠️ Each year, the number of cybersecurity incidents increases, with perpetrators becoming increasingly sophisticated. Knowing their common tactics is crucial to preventing potential breaches. One of our strongest defenses against cybercrime is our ability to recognize scams and suspicious - [JeffreyM Consulting Ranks No. 62 on PSBJ 100 Fastest-Growing Private Companies List](https://jeffreym.com/jeffreym-consulting-ranks-number-62-on-psbj-100-fastest-growing-private-companies-list/) - SEATTLE, WA – October 23, 2020 – Puget Sound Business Journal announced that JeffreyM Consulting ranked number 62 on the Fastest-Growing Private Companies list at a virtual awards event on October 22, marking JeffreyM’s fifth time on this dynamic list. The virtual program revealed the rankings of all companies on the list, and a panel of CEOs - [Common Reasons you Aren’t Moving Forward in the Interview Process](https://jeffreym.com/common-reasons-you-arent-moving-forward-in-the-interview-process-2/) - Our recruiting team spends hours upon hours reviewing resumes and talking to potential candidates for a high volume of positions. Each client’s project and team are different, which why sometimes things don’t always go as planned. Job hunting can be tough, but it is important to stick with it to get the right fit. We - [4 Tips for Reaching Out to Recruiters](https://jeffreym.com/4-tips-for-reaching-out-to-recruiters/) - The job hunt can be an exhausting and daunting process and we, as recruiters, understand that. We want to provide you with the best possible experience while you navigate this process, and there are a few things you can do as a candidate to help make this happen! Throughout my time as a Recruiting Specialist - [Employee Spotlight: Heidi Horn](https://jeffreym.com/employee-spotlight-heidi-horn/) - At JeffreyM Consulting, we love learning about what motivates our employees, both personally and professionally. We had the opportunity to catch up with Heidi Horn, a Marketing Program Manager working on behalf of Microsoft, to learn more about her background and some of the driving forces in her life. Hailing from Salt Lake City, Utah, Heidi holds a Bachelor’s Degree in - [Staffing – Direct Placement](https://jeffreym.com/staffing-direct-placement/) - Challenge: Our client reached out to leverage our recruiting expertise to hire them a full-time employee. Specializing in design, installation and maintenance of quality IT services for businesses, our client was growing its internal team of engineers. Finding themselves with the need to not only fill a niche technical position – they contacted us to - [Monday Motivation: Joelle Thompson](https://jeffreym.com/monday-motivation-joelle-thompson/) - When working with clients around the world, time zones can sometimes get the best of you! But Joelle Thompson has found the perfect midday work oasis – and it’s only steps away from her office. Everyone gets a “Case of the Mondays.” What helps you get through your Monday? Is it a quote, or personal or professional - [10 Tips for Navigating the Digital Nomad Life](https://jeffreym.com/10-tips-for-navigating-the-digital-nomad-life/) - JeffreyM Consulting is a place where we give employees the space to be themselves. Whether it’s a love for sports, the arts or anything in between, among the JMC team is a space that we can always share and discuss our interests. Recently, our Social Media Manager, Naomi Palacios had the chance to catch up with Sandra Hernandez, a proud graduate of Texas A&M University and a Lead - [The 10 Commandments of Social Media Management](https://jeffreym.com/the-10-commandments-of-social-media-management/) - In my role as Digital Account Manager at JeffreyM, I love talking all things digital and helping our team of consultants create beautiful hashtags together with our clients. In the recent years, Social Media Marketing has grown both in popularity and importance. According to the 2015 State of Social Marketing Report, social media is a growing - [Social Media Hub for a Fast Food Chain](https://jeffreym.com/social-media-hub-for-a-fast-food-chain/) - Challenge: As the world’s largest chain of hamburger fast food restaurants, our client looked to revitalize how they engaged with and connected to customers. They desired to build a team of skilled and innovative consultants to utilize social platforms to enhance customer experience, reinforce the brand and build meaningful relationships across their 120 global markets. - [Monday Motivation: Margo Newman](https://jeffreym.com/monday-motivation-margo-newman/) - The early bird is certainly catching the worm! Mother, wife and VP of Accounts at JeffreyM Consulting, Margo Newman definitely has an impressive title. But how does she get motivated to dominate in both her personal and professional life? (Hint – it starts at 4:45am in the gym!) Everyone gets a “Case of the Mondays.” What helps - [Human Centered Design: The Key to Modern Marketing](https://jeffreym.com/human-centered-design-the-key-to-modern-marketing/) - It isn’t relevant to only occupy the social and digital space anymore. By occupying space, you just create noise. But by analyzing the end users and creating meaningful human experiences and interactions in their daily digital consumption, you create relationships. This is called Human Centered Design (HCD) and it is key to modern marketing. What is Human Centered - [6 Tips for Attracting Recruiters](https://jeffreym.com/6-tips-for-attracting-recruiters/) - At JeffreyM Consulting, we have the opportunity to connect job seekers with our clients to help them achieve their business goals. We’ve worked with a wide range of talent – from recent college grads to experts with 30+ years’ experience. At JeffreyM, we specialize in the areas of social media, marketing, channel and business operations. - [Managed Service](https://jeffreym.com/managed-service/) - Challenge: Though one of the largest and most influential companies in the industry, faced with fluctuating business demands to execute channel marketing services for an incubation team, a client approached JeffreyM with concerns about their ability to scale to meet the demands. Given the unpredictable nature of an incubation business, the client desired to hire - [Monday Motivation: Stephen Pringle](https://jeffreym.com/monday-motivation-stephen-pringle/) - Sunday Funday? Try Successful Sunday! One of our London based employees, Social Tools Manager Stephen Pringle, has discovered the key to an efficient work week—preparing all of his emails and meals on Sunday. Everyone gets a “Case of the Mondays.” What helps you get through your Monday? Is it a quote, or personal or professional goals? I - [Don’t Be the Conversation, Join the Conversation](https://jeffreym.com/dont-be-the-conversation-join-the-conversation/) - To most, social networks refer to Facebook, Twitter, Instagram and all those phone, web, and app-enabled tools that help us communicate. But in reality, social networks are really nothing more than groups of individuals connected by some commonality: relationships, beliefs, profession, or purpose. Before the internet and the World Wide Web, these interactions took place - [Working from Home Tips & Tricks](https://jeffreym.com/working-from-home-tips-tricks/) - With COVID-19 precautions in place, som of you may find yourselves experiencing a new world of telecommuting. While there is a lot to appreciate — flexibility and work-life balance — working virtually can be challenging, especially for those not familiar or even comfortable with it. Our Marketing Services Team, based throughout the US and UK, - [Perry Sjögren Spotlight: What Does Pride Mean to You?](https://jeffreym.com/perry-sjogren-spotlight-what-does-pride-mean-to-you/) - What does pride mean to you? Pride to me means being able to be your authentic self, being proud of who you are, and standing up for yourself every time someone questions your pride. Regardless of what you believe or think, nobody should be able to make you feel ashamed of who you are or what you stand for. To me Pride is saying to the world, “this - [Spotlight: Celebrating Pride Through Events](https://jeffreym.com/spotlight-celebrating-pride-through-events/) - Erin Zimmerman What does pride mean to you? Showing pride offers a comfortable and safe space for everybody and allows you to be your authentic self. Why is it important to celebrate pride? Pride recognizes the accomplishments of the gay rights movement and celebrates the culture of the LGBTQ community. It is a space and - [Working Parents: Kicking Off the 2020 School Year](https://jeffreym.com/working-parents-kicking-off-the-2020-school-year/) - Normally, this time of year around my house is filled with anticipation and excitement of the upcoming school year. Back-to-school shopping, the eagerness to find out teacher and classmate assignments, and a new daily routine the whole family is ready for. Then came 2020. When we got the notification that our school was going virtual, - [Hispanic Heritage Month Spotlight: Vanessa Good](https://jeffreym.com/hispanic-heritage-month-spotlight-vanessa-good/) - We are excited to highlight Vanessa Good, we connected more with Vanessa to learn what Hispanic Heritage month means to her! See her answers below. Meet Vanessa: “Born in Mexico and inspired by my parents to be ambitious in everything I do! I’ve lived in Washington for most of my life and consider it a - [Hispanic Heritage Month Spotlight: Vivian Ramos](https://jeffreym.com/hispanic-heritage-month-spotlight-vivian-ramos/) - What does Hispanic heritage month mean to you? I’m a first-generation American, born to Guatemalan and Salvadoran immigrants. Growing up in the DC area, I was fortunate to have friends who were also first-gen as well as from different Latin American countries like Mexico, Nicaragua, Peru, and Bolivia. This made me appreciate the diversity of - [Behind the Scenes: Our Corporate Social Responsibility (CSR) Committee](https://jeffreym.com/behind-the-scenes-our-corporate-social-responsibility-csr-committee/) - At JeffreyM Consulting, we are constantly evaluating and strategizing on how we can be better, and do better – with our Clients and employees, within our communities, and with our environmental impact. While these initiatives have always been at our core and a topic HR brings to the table within every staff meeting, in 2019 we put together our official - [Thank You, but Good-Bye 2020](https://jeffreym.com/thank-you-but-good-bye-2020/) - We have all said it at least once this year – that 2020 is a year that none of us will forget. I imagine we will all look back on this time and realize the impact this time in our lives had, an impact none of us expected or even realize is happening. Many of - [Giving Thanks (COVID Style)](https://jeffreym.com/giving-thanks-covid-style/) - As we begin to close out what seems to be the longest year in recent memory, it is hard to believe that the holidays are already upon us! This year, Thanksgiving has a whole new meaning. Instead of preparing for big family get-togethers or making travel plans, many are instead utilizing the time to instead reflect - [Championing Diversity in the Workplace](https://jeffreym.com/championing-diversity-in-the-workplace/) - Recently, I attended the Allyship & Action State of Equity Summit. It was a 2-day virtual event led and attended by celebrities, executive leaders, agencies and creative professionals, set up to facilitate and engage in meaningful conversations related to driving workforce diversity, specifically in the advertising and marketing industry. As a marketing consultancy and staffing agency, JeffreyM - [Making Your To-Do List Work for You](https://jeffreym.com/making-your-to-do-list-work-for-you/) - Over the last 9 years at JeffreyM Consulting, I've developed somewhat of a reputation for my to-do lists. The evolution of my position over the years means I have worn many hats, spanning several different departments - sometimes all at once. Categorizing my to-dos on a daily, weekly and longer-term basis was a requirement to ensure success, and is - [Black History Month Reflections](https://jeffreym.com/black-history-month-reflections-2/) - It’s hard to believe that 2020 is behind us and that we are now moving full steam ahead into February. As we kickoff this month and commemorate Black History Month, a time meant to celebrate contributions of African Americans and the continued fight for racial justice, it’s not lost on myself (and I would gather - [The Joy of Volunteering & Impact on Your Career](https://jeffreym.com/the-joy-of-volunteering-impact-on-your-career/) - This past weekend, I had the pleasure of presenting for an organization that is near and dear to my heart. If you know me, you know my passion for Alpha Phi Fraternity (I joined this sorority during my college years at Washington State University) and how it has been a part of my life since - [Women's History Month Reflections](https://jeffreym.com/womens-history-month-reflections-2/) - This week, we kick off Women's History Month. A time for us to celebrate all of the women who have made their impact on history, and those who continue to do so. I am taking the time to reflect on all of the women throughout history who have broken barriers, who have paved a clearer path - [Women in Tech - Veronica Burgos](https://jeffreym.com/women-in-tech-veronica-burgos/) - As a company who employs top-tier talent to work with tech titans like Microsoft and Facebook, we have an intentional focus on championing female leaders in the tech space. As we celebrate #WomensHistoryMonth, we’ll be highlighting several of our employees as part of our ‘Women in Tech’ feature. This week the #JeffreyM Team is enthused - [Women in Tech - Arlene Martin](https://jeffreym.com/women-in-tech-arlene-martin/) - As a company who employs top-tier talent to work with tech titans like Microsoft and Facebook, we have an intentional focus on championing female leaders in the tech space. As we celebrate #WomensHistoryMonth, we’ll be highlighting several of our employees as part of our ‘Women in Tech’ feature. This week the #JeffreyM Team is enthused - [Women in Tech - Sharon Berg](https://jeffreym.com/women-in-tech-sharon-berg/) - How long have you worked in the tech industry and what drew you to the field? I’ve worked in tech events since 2006. Having grown up in Silicon Valley during the late 1980s and early 1990’s, I’ve always been an early adopter of productivity tools and technology in general. I didn’t realize until much later - [Women in Tech - Lindsie Rowe](https://jeffreym.com/women-in-tech-lindsie-rowe/) - This blog is a contribution from JeffreyM employee Lindsie Rowe, Marketing Program Manager, Microsoft Call it aging or call it quarantine-induced nostalgia, but I found myself quite sentimental as we entered Women’s History Month this year. While reflecting, I realized that nearly all my managers have been women. While this may seem unremarkable, when put - [Lessons Learned From My First "Real Job"](https://jeffreym.com/lessons-learned-from-my-first-real-job/) - Microsoft hired me for my first "real job” in 2005 to be a part of their new College Hire program for sales, marketing, and services positions. I was brought on to be an Inside Sales rep – selling into State and Local Government. Fresh out of college, they took a chance on me as an - [“Customer Experience” – it’s a buzz term that is widely used, but what does it actually mean?](https://jeffreym.com/customer-experience-its-a-buzz-term-that-is-widely-used-but-what-does-it-actually-mean/) - If you talk with anyone who has a long tenure in marketing (like me!), you will discover that the concepts and objectives around shifting brand perception, driving acquisition, increasing retention and building customer loyalty have remained quite similar over time. It’s how we go about it today that is dramatically different. The evolution of digital, - [Asian Americans and Pacific Islanders (AAPI) Reflections](https://jeffreym.com/asian-americans-and-pacific-islanders-aapi-reflections/) - Spring is here and as we kickoff this month of May, we also celebrate Asian-American and Pacific Islander Month, a time set aside to honor and celebrate Asian Americans and Pacific Islanders (AAPI) who have enriched America’s history and are instrumental in its future success. With the rise of hate crimes and racism against the - [Scaling SaaS Platform Services](https://jeffreym.com/scaling-saas-platform-services/) - Challenge: As a fast-growing enterprise software company providing a platform to enable organizations to manage customer experiences, our client looked to identify an agency partner to provide their clients a variety of services and work as a part of their team to provide expert software administration. They desired to have us build a “white-labeled” team - [Reset & Relax](https://jeffreym.com/reset-relax/) - Being in the business of people, mental health & wellness amongst our workforce is crucial. Not only for the general well-being of our employees, but its overall impact on business growth as well. With May being Mental Health Awareness Month, I believe it is a good time for all of us to evaluate and reset, - [Pride Month Reflections](https://jeffreym.com/pride-month-reflections/) - It’s hard to believe we are halfway into a new year and stepping into summer! As we have settled into this month of June, at JeffreyM we are taking time to commemorate Pride Month, a time to recognize the impact of LGBTQIA+ individuals have had on history locally and nationally. Our Facebook consultants have been - [JeffreyM Employee Highlight - Tony Tran](https://jeffreym.com/jeffreym-employee-highlight-tony-tran/) - As we continue to celebrate Pride Month, we had the pleasure to sit down with one of our consultants, Tony Tran, to hear about what Pride Month meant to him. What does Pride month mean to you? Pride month is a constant reminder of how far we (the LGBTQ people) have come, and how much - [How to be Energy-Efficient When Working from Home](https://jeffreym.com/how-to-be-energy-efficient-when-working-from-home/) - The impact of employees working from home for a majority of the past year-and-a-half on greenhouse gas (GHG) emissions and our environment is significant. Emissions from commuting and business travel have fallen drastically as employees have set-up home offices and travel only when necessary. Working from home offers plenty of advantages - ranging from environmental - [Overcoming Your Resume “Red Flags”](https://jeffreym.com/overcoming-your-resume-red-flags/) - Your job qualifications should be what stands out on your resume, though sometimes resume “red flags” can cause undesirable distractions from the capable candidate you are. At JeffreyM Consulting, we review thousands of resumes in a year and have found that if a candidate can simply tell their complete story and own the decisions made, - [Hispanic Heritage Month Reflections](https://jeffreym.com/hispanic-heritage-month-reflections/) - Fall season is upon us and as we all prepare for Q4 and ringing in 2022 before we know it, at JeffreyM we are taking time to acknowledge and celebrate Hispanic Heritage Month. Celebrated every year from September 15 to October 15, this is an opportunity to celebrate the histories, cultures and contributions of American - [JeffreyM Employee Highlight - Maribel Cortez](https://jeffreym.com/jeffreym-employee-highlight-maribel-cortez/) - As we continue to celebrate Hispanic Heritage Month, we had the pleasure to sit down with one of our consultants, Maribel Cortez, Diversity, Equity and Inclusion Project Manager at Facebook Reality Labs, to hear about what Hispanic Heritage Month means to her. What does Hispanic Heritage month mean to you? Hispanic Heritage month is a time during - [Executive Social](https://jeffreym.com/executive-social/) - Brand affinity is as much about satisfaction with the product or service as it is belief in the leaders of the company and what they stand for. Customers are looking for deeper, and human, connections with the brands they choose. With the pervasiveness of social media, the walls between people and brands have diminished and - [How to Unplug Your Home for the Ultimate Digital Detox](https://jeffreym.com/how-to-unplug-your-home-for-the-ultimate-digital-detox/) - Technology is a wonderful thing. It’s given us Netflix, online shopping, video games, and social media –– but sometimes you need to take a break from the cat memes and give yourself a digital detox. With infinite knowledge and endless distraction just a click away, it’s more important than ever to create healthy boundaries with - [Black History Month Reflections](https://jeffreym.com/black-history-month-reflections/) - Since 1976, Black History Month has been designated to remember the contributions of people of the African diaspora. This year as we celebrate Black History Month, you will see highlights on our social media that will feature some of our Black employees, giving them a platform to share their perspectives and experiences; highlights of African - [Women's History Month Reflections](https://jeffreym.com/womens-history-month-reflections/) - In celebration of Women’s History Month throughout the month of March, we at JeffreyM Consulting are taking time to support women by highlighting and reflecting on the contributions of women throughout history and modern day. With 60%+ of the JeffreyM Consulting employee base self-identifying their gender as female, and with 90%+ of our leadership self-identifying - [Celebrating Earth Day](https://jeffreym.com/celebrating-earth-day/) - Earth Day is celebrated on April 22nd of each year, a day where a wide range of environmentally focused events occur around the entire world. It is a day to celebrate, to raise awareness, to volunteer our time and resources, and to educate ourselves on environmental issues. We can use this day to think about - [Battling the Imaginary Audience at Work](https://jeffreym.com/battling-the-imaginary-audience-at-work/) - I had an interaction the other day that I just haven't been able to get out of my head, and I wanted to share as I think it is an important story highlighting the significance of mental health and self-care in today's complicated world. Here is the interaction, which left me truly speechless and resulted in - [Balancing Work and Parenting](https://jeffreym.com/balancing-work-and-parenting/) - Prior to having my own children, I never fully appreciated what it meant to be a working parent. Long before my days at JeffreyM, I worked as a manager at Starbucks. I vividly remember managing a mother of three, who had trouble fulfilling her scheduled shifts due to her children’s schedule. She was a great - [Asian Americans and Pacific Islanders Reflections](https://jeffreym.com/asian-americans-and-pacific-islanders-reflections/) - It’s May and this is the month set aside to honor and celebrate Asian Americans and Pacific Islanders (AAPI) who have enriched America’s history and are instrumental in its future success. This year’s theme: Advancing Leaders Through Collaboration seeks to foster transparency that allows for a culture of openness and trust, which further fosters diversity and inclusion, - [Celebrating Pride: Importance of Allyship](https://jeffreym.com/celebrating-pride-importance-of-allyship/) - Pride Month is celebrated every year to recognize the impact LGBTQIA+ individuals have had on history, specifically in the month of June to honor the 1969 Stonewall Uprising in Manhattan. Throughout the years I’ve attended Gay Pride events, not as member of the community myself, but as an ally. As a sister, cousin, friend and - [Hispanic Heritage Month](https://jeffreym.com/hispanic-heritage-month/) - September 15th marks the start of Hispanic Heritage Month. Celebrating the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America. September 15 is significant because it is the anniversary of independence for Latin American countries Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, - [Benefits of On-Demand Talent](https://jeffreym.com/benefits-of-on-demand-talent/) - 2022 has been nothing short of a rollercoaster. COVID continues to linger, along with the #GreatResignation, record low unemployment, supply chain issues, inflation, and now a looming prediction of a recession around the corner. We have seen a series of tech companies lay off workers, what seems like every month and it is becoming harder - [Overqualified? 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